[ PSA: don't attempt to run that fast you'll hurt yourself. Seems legit. ]

I imagine the same kind of people who kidnap a group of strangers and pretend they're at a university.

[ he realizes that's a little heavy on the irony so he tries again, a little more politely: ]

It is undoubtedly intended to make people feel poorly about themselves. Low morale is probably something they're trying to cultivate.